The real strategic reason behind Meghan Markle and Kate Middleton wearing cheap earrings with designer dresses

Kate Middleton and Meghan Markle are leading the latest trend in fashion, and one expert says it might be a strategic move.3 min


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© Max Mumby/Indigo/Getty Images, Samir Hussein/WireImage/Getty Images
  • Kate Middleton and Meghan Markle are leading the latest trend in fashion, and one expert says it might be a strategic move.
  • The duchesses have on many occasions worn cheap earrings with designer suits, such as Markle’s $6 pair worn to Misha Nonoo ‘s wedding with a $10,000 Valentino dress.
  • This is a strategy used to appeal to “a wide socio-economic spectrum of people,” Cécile Duclos, assistant accessories designer told Insider.
  • Duclos said the popularity of the royals in the fashion world is “an asset to their diplomatic and political endeavours.”
  • But this appeals to fans who can’t afford luxury items by adding high street jewelleries to the mix, she added.
  • Royal commentator Richard Fitzwilliams told Insider that it made their fans “more connected” to the duchesses.

Meghan Markle and Kate Middleton continue to wear cheap earrings with designer dresses — and according to experts, there may be a strategic reason behind that.
The new royal fashion trend first caught attention back in June, when Middleton was wearing a $10 pair of Accessorize petal drop earrings (shown above) in a $222 Sandro Paris outfit.

She stepped things up a notch in September, wearing an Accessorize $6 pair with an Emilia Wickstead $2,000 dress to the Back to Nature Garden in London.

© Samir Hussein/ WireImage/ Getty Images

More recently, for Volunteers Week celebrations, the duchess wore a $8 pair of hoops — also from Accessorize — with a $284 M.I.H Jeans Mabel Shirt to make a video call with volunteers across the UK.

Markle is a fan of the theme as well. She opted for a $6 pair back in September, reportedly borrowed from a friend who purchased them from Portobello Road Market, London.
She wore them to her friend Misha Nonoo’s wedding in a $10,000 Valentino outfit.

© Reuters

She also wore a $30 pair of red tassel earrings from Madewell last year while also honoring local Cape Town designer Hannah Lavery during an Africa tour.
Markle wore a white Tencel shirt dress from Lavery.

© Michele Spatari / AFP/ Getty Images

This is a tactic used to relate to “a wide variety of people from a socio-economic viewpoint,” fashion expert Cécile Duclos told Insider.
“It’s a strategic choice to mix luxury pieces with items from affordable mainstream retailers,” said Duclos, an assistant designer of accessories at a major UK-based fashion house that chose to remain anonymous.

“The clothes showcasing established high-end brands or up-and – coming designers appeal to the fashion world. Carefully selected, they demonstrate knowledge and support the fashion industry.”
Duclos added that this knowledge “can favourably influence popularity, popularity that turns into an asset to their diplomatic and political endeavours.”

© Max Mumby/Indigo/Getty Images

“On the other hand, the affordable pieces are used to appeal to a different audience. This is the general public, who can also enjoy fashion, but can’t necessarily afford pieces from designers.

“The use of popular brands cleverly shows a down-to – earth personality, one of the royal ones who still shop in the same places as the rest of the population,” she added.

“This mix of influences is therefore carefully crafted to appeal to a wide socio-economic range of people and to influence opinion, which is one of the essential aims of fashion in the royal world just as it is in everyday life.”

Meanwhile, Richard Fitzwilliams, a royal commentator, said that although it is unclear whether this was an intentional move made by the royals, it certainly makes them “more related” to fans.

“We ‘re told how much the royal outfits cost to wear. Because they lift the profile of the involved designers who knows what they’re buying them for,” Fitzwilliams told Insider.

“This mix is more related, they know it’s going to be analyzed,” he said before adding, “what really matters is the end result.”


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